Please allow 7-10 business days for orders to ship.

Your Tote, Your Story

From L.L.Bean Boat & Totes to bag charms, pins, bandanas, and accessories, everything you need to create a tote that's uniquely yours.

Build Your Tote

Blue & White Collection

Dressed for the Coast

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Freshwater Film

Inspired by slow lake mornings, golden hour boat rides, timeless Americana, and weekends spent with the people you love. This is the heart of Freshwater—a lifestyle rooted in nostalgia, adventure, and making everyday moments feel a little more special. Welcome to the lake, where memories are made and traditions begin.

The Charm That Started It All

Shop our best-selling acrylic bag charms, handcrafted statement purse charms designed to add personality to your tote, handbag, or beach bag. These collectible accessories are a Freshwater favorite and one of our most popular giftable items.

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Made by Hand

Best known for our viral handcrafted bag charms, Freshwater has continued to evolve what it looks like to handcraft goods by utilizing purposeful design and thoughtful aesthetic.

Our Story

Founded in 2017 by sisters, Dani and Brianne, as a way to create together and save money to travel together, they have built the Freshwater brand to be a loved and recognized brand internationally and on the principle that all curated goods should be well-made, high-quality, and an accessible luxury.

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