Please allow 7-10 business days for orders to ship.

Let the Holiday Magic Begin!

From festive little charms to gifts they'll treasure, discover everything merry and bright at Freshwater.

Shop Holiday

NOVEMBER BAG CHARM OF THE MONTH

A LITTLE REMINDER TO BE THANKFUL,
AND A LITTLE NOD TO THE OUTDOORS – 
HERE FOR NOVEMBER ONLY!

Shop Charms of the Month

Let the Holiday Magic Begin!

From festive little charms to gifts they'll treasure, discover everything merry and bright at Freshwater.

Shop Holiday

NOVEMBER BAG CHARM OF THE MONTH

A LITTLE REMINDER TO BE THANKFUL,
AND A LITTLE NOD TO THE OUTDOORS – 
HERE FOR NOVEMBER ONLY!

Shop Charms of the Month

The Gift Shoppe

For the hard-to-shop-for, the easy-to-love, and everyone in between. Your perfect gift awaits!

SHOP Ornaments

Freshwater on Film

Inspired by slow lake mornings, golden hour boat rides, timeless Americana, and weekends spent with the people you love. This is the heart of Freshwater—a lifestyle rooted in nostalgia, adventure, and making everyday moments feel a little more special. Welcome to the lake, where memories are made and traditions begin.

The Charm That Started It All

Shop our best-selling acrylic bag charms, handcrafted statement purse charms designed to add personality to your tote, handbag, or beach bag. These collectible accessories are a Freshwater favorite and one of our most popular giftable items.

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Our Story

Founded in 2017 by sisters, Dani and Brianne, as a way to create together and save money to travel together, they have built the Freshwater brand to be a loved and recognized brand internationally and on the principle that all curated goods should be well-made, high-quality, and an accessible luxury.

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